information processing model

information processing model
information processing model UK US noun [C]
MARKETING the idea, often used in connection with marketing, that the human brain takes in information, stores it, and later makes decisions based on it: »

The information processing model is useful for advertising messages, in that it acknowledges the need for the consumer to retain the message in their memory.


Financial and business terms. 2012.

Игры ⚽ Нужно решить контрольную?

Look at other dictionaries:

  • information processing model — /ɪnfəˌmeɪʃ(ə)n prəυsesɪŋ ˌmɒd(ə)l/ noun a way of evaluating the effect of advertising by seeing the receiver of the message as someone who processes information and deals with problems …   Marketing dictionary in english

  • information processing — Acquisition, recording, organization, retrieval, display, and dissemination of information. Today the term usually refers to computer based operations. Information processing consists of locating and capturing information, using software to… …   Universalium

  • Information processing theory — The information processing theory approach to the study of cognitive development evolved out of the American experimental tradition in psychology. Information processing theorists proposed that like the computer, the human mind is a system that… …   Wikipedia

  • Cognitive Information Processing — The Cognitive Information Processing (CIP) Approach to Career Development and Services[1][2][3] is a theory of career problem solving and decision making that was developed through the joint efforts of a group of researchers at the Florida State… …   Wikipedia

  • Social information processing — According to the introductory set of slides [AAAI, [http://www.isi.edu/ lerman/sss07/ Social Information Processing] , AAAI Spring Symposium, Stanford University, March 2008] for the AAAI Social Information Processing symposium, Social… …   Wikipedia

  • Social information processing theory — This article is about a theory that explains the nature of online interactions. For a discussion of the information processing that occurs in large scale and typically networked groups, see Social information processing. Social information… …   Wikipedia

  • Information security — Components: or qualities, i.e., Confidentiality, Integrity and Availability (CIA). Information Systems are decomposed in three main portions, hardware, software and communications with the purpose to identify and apply information security… …   Wikipedia

  • Information metabolism — is a psychological theory of human social interactions based on information processing Fact|date=February 2007. It was developed in Eastern Europe by Antoni Kępiński who criticized works of Carl Jung.... Personality types In the late 1970s, Aušra …   Wikipedia

  • Information management — (IM) is the collection and management of information from one or more sources and the distribution of that information to one or more audiences. This sometimes involves those who have a stake in, or a right to that information. Management means… …   Wikipedia

  • Information — as a concept has a diversity of meanings, from everyday usage to technical settings. Generally speaking, the concept of information is closely related to notions of constraint, communication, control, data, form, instruction, knowledge, meaning,… …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”