information processing model

information processing model
information processing model UK US noun [C]
MARKETING the idea, often used in connection with marketing, that the human brain takes in information, stores it, and later makes decisions based on it: »

The information processing model is useful for advertising messages, in that it acknowledges the need for the consumer to retain the message in their memory.


Financial and business terms. 2012.

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  • information processing model — /ɪnfəˌmeɪʃ(ə)n prəυsesɪŋ ˌmɒd(ə)l/ noun a way of evaluating the effect of advertising by seeing the receiver of the message as someone who processes information and deals with problems …   Marketing dictionary in english

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  • Information — as a concept has a diversity of meanings, from everyday usage to technical settings. Generally speaking, the concept of information is closely related to notions of constraint, communication, control, data, form, instruction, knowledge, meaning,… …   Wikipedia

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