information processing model
- information processing model
information processing model UK US noun [C]
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The information processing model is useful for advertising messages, in that it acknowledges the need for the consumer to retain the message in their memory.
Financial and business terms.
2012.
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information processing model — /ɪnfəˌmeɪʃ(ə)n prəυsesɪŋ ˌmɒd(ə)l/ noun a way of evaluating the effect of advertising by seeing the receiver of the message as someone who processes information and deals with problems … Marketing dictionary in english
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